About me
I work with founders and executive teams when growth slows down due to unclear positioning, fragmented go-to-market logic, or weak sales enablement. My background spans enterprise B2B product marketing and go-to-market leadership within complex technology environments, including partner-led ecosystems and long-cycle sales models. I specialize in translating technical products into clear commercial narratives that resonate with real buying committees.
I operate hands-on across positioning, GTM strategy, sales enablement, and revenue architecture, aligning Product, Marketing, and Sales around commercially sound priorities. My focus is to ensure strategy becomes executable systems tied directly to pipeline quality, deal velocity, and revenue impact — not surface-level marketing outputs.
Samuel's experience
Samuel is a B2B Product Marketing Consultant operating in fractional capacity for technology-driven companies with complex sales cycles and enterprise buyers.
He works with founders, executives, and sales leaders when positioning is unclear, GTM logic is fragmented, or sales enablement is underpowered. His focus is on building commercial structure translating complex product capabilities into market narratives that drive pipeline quality, deal velocity, and ACV growth with a 5 point system. Rather than running campaigns, Samuel designs the commercial foundation behind them: ICP definition, category positioning, pricing logic, and go-to-market frameworks tied directly to revenue outcomes.
In recent years, he led product marketing and GTM initiatives for a partner within the Dassault Systèmes ecosystem, supporting enterprise sales of solutions such as CATIA, DELMIA Ortems, and ENOVIA. Working closely with C-level leadership and cross-functional teams, he aligned product positioning, sales enablement, and partner ecosystem messaging to support long-cycle, high-ticket enterprise deals.
- Product Positioning & Commercial Narrative Design - Defining ICPs, category positioning, and differentiated value propositions aligned with real procurement and enterprise buying dynamics.
- GTM Architecture & Revenue Alignment - Building structured go-to-market frameworks that connect demand generation, pipeline coverage, and revenue targets in long-cycle B2B environments.
- Sales Enablement for Complex Deals - Developing executive-level materials, positioning decks, case studies, and authority-driven assets that reduce friction in six-figure enterprise sales processes.
- Cross-Functional Commercial Alignment - Diagnosing and correcting misalignment between Product, Marketing, and Sales that suppresses win rates, deal velocity, and pipeline quality.
- Strategic Advisory to Founders & C-Level - Supporting pricing decisions, packaging strategy, roadmap trade-offs, and strategic bets impacting ACV growth and scalability.
