About me
With over 6 years of hands-on experience in paid media execution, I work with B2B and B2C teams to capture demand without distorting their sales process. My work focuses on structuring paid acquisition as part of a broader go-to-market and revenue system, not as an isolated channel. I support teams across Facebook Ads, Google Ads, and LinkedIn Ads, ensuring campaigns generate clean signal, qualified demand, and commercially meaningful outcomes.
I have worked across e-commerce, lead generation, and B2B environments, adapting strategy to different business models, markets, and levels of sales complexity. Rather than optimizing for volume or vanity metrics, I focus on data integrity, intent, and execution discipline. I value clarity, analytical rigor, and decision-making grounded in real pipeline behaviour, especially in environments where paid media directly affects revenue predictability and sales confidence.
Alexandra's experience
She has led and managed paid acquisition efforts for 20+ clients across more than 15 industries, with experience spanning markets in the USA, UK, Germany, Austria, Bulgaria, Greece, Italy, New Zealand, and Australia. Her work focuses on aligning paid media with funnel logic, sales readiness, and real commercial outcomes.
Alexandra specializes in structuring acquisition funnels that deliver reliable signal, reduce noise, and support downstream sales execution. She brings strong analytical capability and hands-on experience across tracking, attribution, and performance diagnostics, ensuring decisions are based on trustworthy data rather than surface-level metrics She operates as a focused execution partner within broader go-to-market systems, contributing clarity, consistency, and operational discipline to revenue-critical environments.
Core Expertise
- Paid Media Execution (B2B & B2C): Strong focus on e-commerce and lead generation across different sales models.
- Analytics & Tools Expertise: Skilled in Google Analytics, SEMrush, Ahrefs, Google Tag Manager, Meta Ads Manager, Looker Studio, and Supermetrics, with strong experience in data analysis, performance tracking, and campaign optimization.
- Client-Centric Approach: Deep understanding of client needs, delivering tailored, results-oriented solutions.
- Passion for Numbers: Data-driven decision-making ensures campaigns achieve maximum efficiency and ROI.
- Diverse Industry Experience: Expertise across 15+ industries, providing versatile and effective marketing strategies.
- Collaborative Team Member: Dedicated to contributing expertise and insights to strengthen team performance and collective success.
