Narrative & Positioning

Buyers interpret your organization through the stories they tell internally, long before a purchase decision is made. The Narrative & Positioning category is about shaping how your solution is perceived and evaluated in the market.

This includes strategic positioning & category narrative, executive messaging & strategic communication, and corporate brand signal systems — all designed to move the needle on how buyers interpret your relevance, differentiation, and value logic.

We help you:

• define a category or space where you can compete with clarity
• align executive voices for stakeholder confidence
• govern brand signals so they reinforce credibility across touchpoints

In B2B, unclear positioning often leads to commoditization. This category ensures your narrative is a control mechanism  not a distraction.