Google Ads

What are Google ads and how do they work

Google Ads is one of the most effective platforms for reaching customers who are actively searching for your products or services. By running targeted campaigns, your business can appear at the very top of Google search results, maps, and partner sites. Unlike organic SEO, Google Ads provides immediate visibility, measurable results, and the flexibility to control your budget and scale as you grow.

Types of Google ads

• Search Ads: These ads appear at the top of Google search results, triggered by specific keywords. They are highly effective for reaching users activelysearching for related products or services, driving higher conversion rates.
• Display Ads: Shown on websites and apps within the Google Display Network, these visually engaging ads help build brand awareness and retarget past visitors. They are ideal for reaching a broad audience with targeted messages.
• Video Ads: Hosted on YouTube and other Google partner sites, video ads capture viewer attention with dynamic content. They are perfect for storytelling and driving engagement with clear calls to action.
• Shopping Ads: These ads showcase products directly within search results, including images, prices, and store names. They attract high-intent shoppers, making them crucial for e-commerce businesses.
• App Ads: Designed to promote mobile applications, these ads appear across Google’s vast network, including Search, Play, YouTube, and more. They are optimized to drive app installs and user engagement.

What does Google Ads include

Our Google Ads service is designed to manage the entire advertising process for you — from strategy to optimization. We don’t just run ads; we build a system that ensures every click contributes to your business goals.

• Campaign Strategy & Setup – Market and competitor analysis to create a tailored Google Ads plan.
• Ad Creation & Copywriting – Engaging ad texts and visuals optimized for clicks and conversions.
• Targeting & Tracking – Advanced targeting options, including Google local service ads, with precise conversion tracking.
• Ongoing Optimization – Bid adjustments, A/B testing, and keyword management to improve ROI over time.
• Reporting & Insights – Clear, transparent reports showing ad cost, performance, and revenue impact.

We work directly in your Google Ads account, using industry-standard tools like Google Analytics, Tag Manager, and Looker Studio (formerly Data Studio).

Why is Google Ads important for your business?

Competition online is stronger than ever, and relying on organic channels alone often isn’t enough. Google Ads puts your brand directly in front of motivated buyers, whether they’re searching locally, comparing services, or ready to purchase. With real-time data, you always know your advertising cost and returns.

• Immediate visibility – Appear at the top of search results from day one.
• Measurable ROI – Every click, lead, and sale is tracked through Google Ads management tools.
• Scalable growth – Increase budgets only where campaigns are already profitable.
• Trust & authority – Ads in Google search build credibility and position your brand ahead of competitors.

Why choose Brand Activator for Google Ads?

We combine international expertise with cost-efficient production in Bulgaria, giving your business more value from every advertising dollar. Our team has managed Google Ads campaigns across industries, from e-commerce to B2B, achieving measurable growth at scale.

• Proven expertise – Years of experience in managing complex Google Ads accounts.
• Creative + data-driven – Balance between high-quality ad copy and advanced analytics.
• Cost efficiency – Lower production costs, higher returns for the same budget.
• Full transparency – You own your Google Ads accounts and all performance data.

Our Approach to Google Ads

Success in Google advertising requires a structured process. That’s why we follow a clear framework that adapts to your business model and goals.

• Discovery & Planning – Analyzing your market, ad rates, and target audience to create a strategy.
• Setup & Launch – Building campaigns, setting budgets, and integrating Google Ads Keyword Planner.
• Optimization & Scaling – Refining ad cost efficiency, pausing underperformers, and scaling winners.
• Reporting & Insights – Delivering regular updates and actionable recommendations.

Tailored Solutions

Every business has unique needs, so we adapt Google Ads management to your sector and audience.

• E-commerce – Drive online sales with shopping ads, remarketing, and dynamic campaigns.
• B2B companies – Generate qualified leads using Google search and display targeting.
• Local businesses – Attract nearby customers with Google local services ads and maps integration.
• Creative projects & events – Promote launches, webinars, or online courses with conversion-focused ads.

Frequently Asked Questions about Google Ads

What is Google Ads and how does it work?‍

Google Ads is an online advertising platform where you pay to show your ads on Google Search, YouTube, and other sites. You’re charged when someone clicks your ad (PPC model).

How much do Google Ads cost?‍

Costs vary based on competition, industry, and targeting. Some keywords cost €0.50 per click, others €5 or more. We help you set a budget that aligns with your goals.

How many clicks does it take to exit the learning phase in Google Ads?‍

Typically, around 50 conversions or a few hundred clicks are needed per campaign. We track this closely to accelerate performance.

Is Google Ads worth it for small businesses?‍

Yes. When campaigns are structured and optimized correctly, even small budgets can generate strong ROI.

How long does it take to see results with Google Ads?

You can start getting traffic within days. Meaningful results often appear within 2–4 weeks, depending on your offer, targeting, and conversion setup.

What’s the difference between Google Ads and Google Local Services Ads?

‍Google Ads appear across search, display, and YouTube, while local service ads are designed to connect local businesses with nearby customers.

Can I stop or adjust my campaigns anytime?‍

Yes, campaigns are flexible and can be paused, scaled, or adjusted at any point.

Do I own the Google Ads accounts and data?‍

Absolutely. All accounts, campaigns, and data remain 100% yours.