Embedded GTM & Revenue Operator

In lean, high-growth B2B organizations, the problem is rarely a lack of ambition. The real issue is that the Founder or CEO is trying to run strategy, sales, and marketing all at once and execution starts to slip.

Embedded GTM & Revenue Operator is an operating role designed for B2B companies with complex products that require senior execution without the weight of a corporate headcount.

We are often compared to a Fractional CMO or Interim Marketing Executive. The critical difference is that we don’t just advise alongside the team we operate inside your revenue process to bridge the gap between vision and daily execution.

Who We Partner With (The ICP)

This role is specifically engineered for Founder-led, post-product-market fit organizations where the team is lean, but the commercial complexity is high.

Typically, you fit this profile:

• The Constraint: You operate a lean team. You aren't ready to lock into a full-time VP of Marketing yet, but you need senior-level operational leadership.
• The Product: You sell a high-value solution (€50k+ ACV) where trust and positioning matter more than volume.
• The Gap: You (the Founder/CEO) are currently the "Chief Sales Officer," but you need to offload the strategic orchestration to focus on the next stage of growth.

The Situation: When Strategy Exists, but Execution Stalls

Most teams arrive at this point when:

• The Founder has a clear vision, but the internal team lacks the experience to execute it independently.
• Marketing is executing tactical tasks but not driving commercial results.
• The pipeline relies entirely on referrals or the Founder’s personal network.
• You need to professionalize your GTM motion to scale beyond the "Founder Sales" stage.

At this stage, adding more junior hands won't help. You need a hands-on operator who creates structure out of chaos.

The Risk: What Happens If Nothing Changes

The risk isn't immediate failure. The real risk is Founder Bottleneck and Stagnation.

• The CEO remains the bottleneck for every revenue decision.
• Marketing becomes a cost center instead of a strategic growth lever.
• Sales cycles lengthen because no one has the time to build the proper sales enablement assets.

In capital-efficient environments, this results in hitting a revenue ceiling that effort alone cannot break.

Why the Standard Approach Fails

Most lean teams cycle through the same options:

• Big Agencies: Often too slow and rigid for your agility.
• Junior Hires: They require management bandwidth, which you don't have.
• Consultants: They deliver a plan, but you lack the senior hands to implement it.

The problem isn’t the option you choose it’s that none of them give you senior ownership without adding unnecessary complexity.

What We Do: Embedded GTM Leadership & Revenue Operations

As an Embedded Operator, we join your team as a fractional leader. We bring the structure of a corporate executive with the agility of a startup operator.

In practice, this means:

• Revenue Architecture Audit: Identifying the highest-impact constraints in your current funnel.
• Gap Analysis: Aligning your resources to the channels that actually drive revenue.
• Sales & Marketing Alignment: Ensuring your lean sales team is armed with enterprise-grade weapons.
• RevOps Structure: Setting up clear data visibility that drives decisions, not bureaucracy.
• Founder Advisory: Acting as a strategic sounding board for critical commercial decisions.

What we don’t do: We don’t create overhead. We build nimble systems designed for lean teams to operate efficiently.

How This Reduces Risk Across Sales and Leadership

The embedded model creates leverage because:

• It removes the operational burden from the CEO’s shoulders.
• It professionalizes your sales process without hiring a full department.
• It gives you enterprise-grade strategy on a capital-efficient model.

This doesn’t simply increase activity. It buys back the Founder's time and clarity.

Who This Is Not For

This engagement is not a fit if:

• You are looking for low-cost, high-volume lead generation.
• You are not ready to delegate operational decisions.
• You want a "Yes-Man" instead of a strategic partner.
• You are looking for a massive agency team to run 10 channels simultaneously.

How We Usually Start: Revenue Architecture Diagnostic

Most engagements begin with a Revenue Architecture Diagnostic a focused, structured assessment of your current capability. The goal isn’t to sell a service. The goal is to see if we can make a measurable impact on your revenue with the resources you have.