Completely Transforming the Digital Presence of a Real Estate Client
Premium Residential Real Estate (B2C)
Executive Summary
We worked with Vida Verde, a real estate company, for approximately two years, from 2023 to 2025. When we started, their online presence was weak and their marketing efforts were not producing consistent results. They wanted more qualified inquiries and better visibility for their property listings.
Our work focused on building a practical digital setup that could bring in real prospects instead of random traffic. During our collaboration, we improved their advertising structure and online visibility, which led to higher-quality leads and more stable results during the engagement period.
The main challenges were low traffic, no remarketing strategy, high cost per lead, and weak online branding. We set up campaigns across Google Search, YouTube, display remarketing, and Meta/Facebook, with one clear focus: reaching people who were actually looking to buy property, not just browsing online.
Over time, this approach changed the situation. Traffic increased, advertising costs went down, and a larger share of inquiries came from people with real buying intent instead of random visitors.
About the Client
The client operates in the real estate sector, focusing on residential properties. Their business depends heavily on lead quality, because each inquiry represents a potential buyer or investor, not just a website visitor.
Their main goal was simple: attract people who were actively looking to buy property, not just browsing.
The Challenge
We worked with Vida Verde, a real estate company, for approximately two years, from 2023 to 2025. When we started, their online presence was weak and their marketing efforts were not producing consistent results. They wanted more qualified inquiries and better visibility for their property listings.
Our work focused on building a practical digital setup that could bring in real prospects instead of random traffic. During our collaboration, we improved their advertising structure and online visibility, which led to higher-quality leads and more stable results during the engagement period.
The main challenges were low traffic, no remarketing strategy, high cost per lead, and weak online branding. We set up campaigns across Google Search, YouTube, display remarketing, and Meta/Facebook, with one clear focus: reaching people who were actually looking to buy property, not just browsing online.
Over time, this approach changed the situation. Traffic increased, advertising costs went down, and a larger share of inquiries came from people with real buying intent instead of random visitors.
Our Strategy
We treated this project as a long-term practical collaboration rather than a short marketing campaign.
First, we reviewed their website and tracking setup to make sure we could measure what people were doing — form submissions, calls, and key actions.
Then we rebuilt their advertising structure with a focus on buyer intent:
- On Google, we focused on search campaigns targeting people actively searching for properties
- On YouTube and Meta (Facebook & Instagram), we used simple video and image ads to show properties and build interest
- We separated campaigns by property type and location so budgets could be controlled more easily
Instead of pushing large volumes of traffic, we focused on getting fewer but more serious inquiries.
The Results
During the period we worked together (2023–2025), the following improvements were achieved:
- Website traffic increased steadily
- The number of qualified inquiries grew compared to the previous setup
- Cost per lead decreased as targeting improved
- Campaigns became easier to control and optimize
- Marketing spend became more predictable
The main result was that online marketing stopped being confusing and started working as a reliable source of inquiries.
Key Takeaways
- In real estate, a few serious inquiries are worth more than a lot of random visitors
- When campaigns are clearly structured, it becomes much easier to see what works and what doesn’t
- You need proper tracking before you try to scale anything
- Targeting people who are actively looking to buy works better than showing ads to everyone
Related FAQs
How do you lower Cost per Lead (CPL)?
You can lower CPL by targeting the right audience, refining ad copy, and optimizing landing pages for stronger conversions. The key is to deliver real value through compelling creatives, ensuring more qualified leads without overspending.
What is PPC advertising?
PPC (Pay-Per-Click) is a model where advertisers pay only when a user clicks their ad. It’s commonly used on Google Ads and social platforms.
What is remarketing?
Remarketing targets people who have already visited your site or engaged with your content. By showing them tailored ads, you encourage them to return and complete the conversion.