How We Recovered Over €50,000 in Deals for an Engineering Company
Engineering | B2B, B2G
Executive Summary
In early 2025, a leading European engineering company faced a critical paradox: they were sending perfect project offers on time, but they kept losing tenders.
Why? Their emails were being automatically filtered and blocked by the clients’ mail servers.
While their internal IT team spent hundreds of hours looking for “bugs,” Brand Activator stepped in as an external systems auditor of their communication infrastructure. In less than 48 hours, we identified the real issue and implemented a full domain verification and reputation protocol.
About the Client
The client is an established European engineering company operating in B2B (Business-to-Business) and B2G (Business-to-Government) markets.
In simple terms, this is heavy industry business. Their customers are not individuals, but large companies and public institutions.
In this world, deadlines are law and communication must be formal and reliable. There is no room for excuses like: “Sorry, our email went to spam.” That usually means direct disqualification.
The Challenge
The company noticed a worrying pattern. Long-term partners stopped replying, and new prospects said they never received the documentation.
The company was bleeding its most valuable resources: time and money. Before Brand Activator got involved, their experts had spent hundreds of man-hours talking to hosting providers and trying to “fix the email.” Instead of working on engineering projects, engineers were forced to act like IT technicians.
We saw that the problem was not the email system itself, it was their digital identity. In other words, the company looked untrustworthy to client systems without knowing it.
If the issue had remained hidden for another six months, the company would have kept joining tenders with “invisible” communication.
That means being pushed out of the market without understanding why. The worst business situation is being competent but unheard.
Our Strategy
We do not just “fix email settings.” We work like surgeons: we enter, diagnose the system defect, and remove it. Our goal was not simply to “make email work,” but to restore trust in the client’s brand inside corporate and government security systems.
Phase 1: Diagnosis
While the client struggled for months, our audit found the root cause in two days. Their domain had no “digital passport.” For large corporate filters this means: “Unknown sender = potential threat.” That is why client firewalls were blocking their offers.
Phase 2: Trust Engineering (Implementation)
Instead of partial fixes, we built a full trust infrastructure:
- SPF & DKIM: Cryptographic signatures that prove no one altered the message.
- DMARC policy: A clear instruction to receiving servers: “We are legitimate. Block all impersonators.”
Phase 3: Validation & Control (Our current standard)
Today, our standard protocol includes verification through Google Postmaster Tools, the gold standard for email reputation monitoring. This allows us to work with data, not luck:
- We track that spam rate stays below 0.1%.
- We monitor domain reputation in real time.
- We confirm system stability before the client presses “Send” for their next major tender.
The Results
We are not magicians. We work with data. Here is what the numbers showed:
- From “Sent” to “Inbox”: DMARC reports showed zero unauthorized sources. Every email reached its destination.
- Sustainability: This was not a one-time fix. It was a structural correction of the communication infrastructure, so the problem cannot return in future tenders and campaigns.
- Financial impact: 30 days after our intervention, the company won a key project. The value of that deal covered the cost of our service more than 50 times.
Key Takeaways
You are running a business, not an IT helpdesk. Do not buy IT tasks. Buy a guarantee that your business is heard.
- The cost of ignorance: Hundreds of wasted hours trying to self-fix often cost more than professional diagnosis.
- The invisible risk: You may be losing clients right now simply because your emails never arrive.
Are you sure about your domain reputation?
Related FAQs
What kind of sales enablement do you focus on and what do you avoid?
The focus is on commercial clarity and decision logic, not on producing generic decks or content libraries.
Do you own sales or revenue targets?
No. Sales ownership and deal closing remain with founders and sales leadership; the work focuses on GTM and marketing execution that supports revenue.