From $70K in Losses to 20x ROAS – How a Greek Tools E-Commerce Brand Revived and Scaled With Paid Ads

We were introduced to the Ergaleioulis team by one of our partners at a time when the business had entered a critical phase. During our first meeting, they explained that the company had accumulated over $70,000 in losses and was running paid campaigns without a working structure.

Our role was to rebuild their paid acquisition setup so it could be controlled and scaled without burning cash. By fixing tracking and building a clear Meta Ads and creative framework, we moved the account from loss-driven performance to a predictable and profitable system, maintaining a 20x ROAS during the period when the system was fully scaled and validated.

By the end of the engagement, the client received a complete working setup — including product catalogs, active campaigns, proven ad creatives, and design assets — so they could continue operating the system internally.

Our collaboration was planned as a fixed-term project with a clear goal: to build a working Meta Ads system and a creative structure that the client could later run in-house.

We started by fixing the tracking and data setup using Google Tag Manager and Meta Business Manager, making sure conversions and key actions were measured correctly. This gave us a clear view of what was working and what was not.

From there, we rebuilt the Meta Ads campaigns from the ground up, creating a full-funnel structure and testing different audiences and ad concepts. Most of the creative work focused on offers, product bundles, and simple product demonstrations that spoke directly to both professional buyers and DIY users.

Once the system was live, we stayed involved for about eight months to see how it performed in real conditions. During this time, we optimized campaigns, adjusted targeting, and improved creatives based on actual results, so the system could run profitably and at scale.

In the final phase, we worked closely with the client’s in-house specialist for four months, helping them take over the campaigns and daily workflows. The goal was to make sure the system we built could be managed confidently without our direct involvement.

This case shows what happens when paid acquisition is treated as a system, not as a collection of disconnected campaigns.

• Tracking and structure matter more than individual tactics
• Creative decisions directly affect efficiency and scalability
• Scaling only works when costs are predictable
• A well-built system can be transferred in-house and continue operating without dependency

This case highlights the importance of system design, creative intelligence, and disciplined execution.

Key lessons include:

• Performance improves when acquisition is treated as a structured system, not a collection of disconnected campaigns.
• Creative strategy is a primary performance lever, especially in competitive product categories.
• Channel prioritization matters: scaling is most effective when budget follows proven efficiency rather than assumptions.
• Sustainable growth depends on controllable unit economics, not just short-term revenue spikes.