Case Study: Completely Transforming the Digital Presence of a Real Estate Client
Premium Residential Real Estate (B2C)
Executive Summary
Our client operates in the premium residential real estate sector in Bulgaria, offering modern homes with lifestyle amenities. Before partnering with us, they had a new website and previous agency experience, but results were unsatisfactory. We conducted an initial evaluation to ensure a good fit and identify opportunities for growth.
The main challenges were low traffic, no remarketing strategy, high cost per lead, and weak online branding. We developed a multi-channel strategy including Google Search, YouTube, display remarketing, and Meta/Facebook campaigns. Importantly, we focused on high-intent buyers, not gimmicks or irrelevant leads. The results were significant: a multiple-fold increase in traffic, stronger CTRs, much lower acquisition costs, and a measurable conversion rate into qualified leads and property buyers.
About the Client
The client operates in the premium residential real estate sector in Bulgaria, developing modern homes that blend comfort, security, and lifestyle amenities. Their communities are designed to provide not only functional living spaces but also a high-quality environment for families and investors.
Key features of their developments include:
- Spacious houses with private swimming pools
- Dedicated parking spaces for residents and guests
- Landscaped gardens and beautiful panoramic views
- Children’s playgrounds and recreational areas
- 24/7 gated security for safety and peace of mind
- Modern architecture with sustainable design principles
The client’s vision is to create residential spaces that go beyond housing — offering a lifestyle built on comfort, exclusivity, and harmony with nature.
The Challenge
Our client operates in the premium residential real estate sector in Bulgaria, offering modern homes with lifestyle amenities. Before partnering with us, they had a new website and previous agency experience, but results were unsatisfactory. We conducted an initial evaluation to ensure a good fit and identify opportunities for growth.
The main challenges were low traffic, no remarketing strategy, high cost per lead, and weak online branding. We developed a multi-channel strategy including Google Search, YouTube, display remarketing, and Meta/Facebook campaigns. Importantly, we focused on high-intent buyers, not gimmicks or irrelevant leads. The results were significant: a multiple-fold increase in traffic, stronger CTRs, much lower acquisition costs, and a measurable conversion rate into qualified leads and property buyers.
Our Strategy
We built the approach in three stages: assessment, implementation, optimization & scaling.
1. Assessment & Foundation
- Comprehensive audit of the website, analytics, and prior ad accounts
- Market and competitor analysis in the real estate sector
- Definition of clear KPIs: traffic, CTR, CPL, and conversion rates
2. Driving High-Intent Traffic
- Google Search Ads campaigns on commercial-intent keywords (e.g., new houses, premium apartments)
- YouTube video campaigns with strong visuals to boost awareness and engagement
- Google Display campaigns for reach and remarketing
- A/B testing of creatives, CTAs, and ad copy to improve performance
3. Remarketing & Brand Positioning
- Google Display remarketing to re-engage visitors and increase conversion rates
- Meta/Facebook Ads targeting lifestyle-driven audiences with emotional appeal around “home”
- Consistent messaging and visuals across all platforms to strengthen brand recognition
4. Optimization & Scaling
- Ongoing A/B testing of ads and landing pages
- Budget allocation towards the best-performing campaigns
- Continuous improvement of cost efficiency while maintaining lead quality
The Results
Our strategy delivered measurable and sustainable improvements:
- Traffic: increased several times over the initial baseline
- CTR: consistently well above industry averages
- Lead generation: significantly more high-quality inquiries from real buyers
- Cost efficiency: cost per lead reduced by multiple times, ensuring stronger ROI
- Conversion funnel: a healthy share of leads converted into actual buyers of properties worth over €150,000
Compared to industry benchmarks in Europe (where typical real estate campaigns achieve 1.4–3x return), the results here were exceptionally strong, proving the power of buyer-intent targeting combined with multi-channel execution.
Key Takeaways
By focusing only on genuine buyer-intent searches and audiences, the campaigns generated inquiries that converted into actual property buyers — not just casual traffic.
The combination of Google Search, YouTube video ads, display remarketing, and Meta campaigns ensured the brand was present across every step of the customer journey — from awareness to conversion.
The strategy prioritized qualified inquiries over sheer volume. This meant fewer wasted resources, stronger conversion rates, and a predictable sales pipeline.
YouTube and display creatives highlighted lifestyle benefits such as pools, views, and secure communities, helping to differentiate the brand in a crowded market.
In real estate, decisions take time. Remarketing campaigns ensured the brand remained top-of-mind until prospects were ready to commit.
This case study demonstrates that, with the right strategy, even high-value real estate projects can achieve measurable digital results well above industry benchmarks.
Related FAQs
How do you lower Cost per Lead (CPL)?
You can lower CPL by targeting the right audience, refining ad copy, and optimizing landing pages for stronger conversions. The key is to deliver real value through compelling creatives, ensuring more qualified leads without overspending.
What is PPC advertising?
PPC (Pay-Per-Click) is a model where advertisers pay only when a user clicks their ad. It’s commonly used on Google Ads and social platforms.
What is remarketing?
Remarketing targets people who have already visited your site or engaged with your content. By showing them tailored ads, you encourage them to return and complete the conversion.